The month / 01
A different aim.
Artwork inquiries.
September shifted the main campaign from website visits toward inquiry submissions.
The ads opened individual artwork pages, and the inquiry form sent a Contact signal to Meta. Most of the spend went to two video ads: Super Star and Coming in Hot.
The website recorded 20 submissions tagged to the IG-ad pages. Nineteen carried an ad identifier: 11 Super Star, 7 Coming in Hot and 1 Wild at Heart. One had no matching ad.
Meta separately counted 16 Website Contacts. Those are a different measure of the same activity, not another 16 inquiries to add.
Distribution / 02
The numbers.
In context.
| Measure | August | September |
|---|---|---|
| Meta ad spend | $988.69 | $906.46 |
| Accounts reached · Meta estimate | 123,772 | 18,858 |
| Clicks to the website | 24,998 | 1,867 |
| Landing-page views · Meta | 19,253 | 1,498 |
August mainly bought traffic; September mainly sought inquiries. The comparison alone cannot show whether the audience was more likely to buy.
Google Analytics: 5,408 users visited the site from all sources in September. It recorded 1,808 sessions tagged as Instagram or Facebook paid traffic (557 IG; 1,251 FB). Sessions are visits, not unique people, and do not use Meta’s landing-page-view counting method.
The artworks / 03
Super Star.
Coming in Hot.
These two ads received most of the budget and accounted for 18 of the 19 website submissions with an ad identifier.
The other three ads received little spend, so their results do not establish which artwork David’s audience prefers.
Video ad
Super Star
$452.34 ad spend
11 website submissions linked to this ad
Video ad
Coming in Hot
$360.33 ad spend
7 website submissions linked to this ad
Video ad
Wild at Heart
$25.05 ad spend
1 website submissions linked to this ad
Video ad
Supernova
$11.09 ad spend
0 website submissions linked to this ad
Video ad
Wild Spirit
$5.75 ad spend
0 website submissions linked to this ad
All five were video ads. These full artwork images identify the pieces; they are not playback or verified Instagram placement previews. Counts link a submitted form to an ad identifier, not necessarily to the artwork named in the message.
Beyond visibility / 04
Questions about
the work.
“What is the size and how much is this piece?”Website inquiry · September 15
“Please tell me more about this piece. Thank you.”Website inquiry · September 11
“Could I have details incl price indication pls”Website inquiry · September 20 · excerpt
The messages show interest in price, size and the artworks themselves. Repeat messages are present; the records do not show which senders became collector conversations or sales.
Sources: Meta Ads Manager and saved exports; Google Analytics 4; website inquiry records and anonymized notifications. Captured October 2–3, 2026. Website submissions have spam filtering and exact duplicates removed; Meta counts attributed Contact events separately. No sales return is claimed.
View the Meta reporting screenshot
